(Read the disclaimer)
WOW. $6 Billion to acquire an ad agency is lot of dough. Is this to remain in the game or is it desperation move, or “if you can do anything I can do better”? If Microsoft had paid $4 bil for DoubleClick and beat Google in that negotiation process, that would have been so much better than to pay $6 billion for aQuantive. Overall i think its a good purchase, may be little over-priced in my opinion, but its an imp acquisition. Its the biggest acquisition in company’s history and feels great to be a part of it when this is all happening.
Feeling in my group was of excitement. Finally, we won a negotiation deal 🙂 And a big one too. We work with this agency pretty frequently and like CEO of aQuantive said, we have exchanged employees over the years. Even my boss’s boss’s boss is from Ave. A/Razorfish. Now he was hoping if he held on to those stocks, he’d be millionaire along with other employees of aQuantive. Craziness, $6 billion is lot of money, was the company worth this much? will this investment pay off over time? only time will tell. But its good to be part of the company that can afford to spend $6 billion to purchase another company, very exciting stuff. I certainly hope in long run, MSFT buys Yahoo, now that’d be something awesome. Definitely would boost our market share and put us in number 2 position, just a little closer to big G. I’m loving the competition and how everyone is trying to be different and pumping out products left and right. Google’s latest “Universal Search” is not actually a new product but an attempt to popularize some of the products that are not used so much. Can’t recall anything cool that G released recently. Looking forward to G’s version of PowerPoint, let’s see how it compares to Office 2007 (which I’m loving it…). Whatever G is working on right now i’m sure its pretty cool, i love how easy to use and fast their products and services are, an industry should take a note of that and learn lot from them. My favorite G product is GMail. Search is good, but Windows Live search is almost same as G. Except the market share part of course 🙂 On the other hand, Microsoft is on roll releasing some cool stuff: Vista, Office 2007, Silverlight, getting “Windows Live Mail” out of Beta and changing the name to “Windows Live Hotmail”, PopFly (i’m still waiting for my invitation), and finally “Microsoft SharedView Beta” – which i think is really cool, makes sharing application etc, so much easier.
Well it’s really exciting to be part of this industry at this time. What’s even better is, it is pleasure to be part of company that is serious about winning and trying it’s best to improve market share and go from may be number 3 player to number 2 and eventually number 1.
P.S. Using “Windows Live Writer” right now and it has this really cool feature which allows you to select date and time of when you want the post to be published. I think this functionality should be added to email applications, where you write an email and you choose when you want that email to be sent – now that’s a cool feature request.