Here's is a post about how to kill google. And i must say i completely agree with it. Google makes all of its money from AdSense or advertisements. If MSN can come with a product that is far better than AdSense, that will be like hitting Google where it hurts. But if only if MSN can come with a product that is much better than AdSense. Other thing that i think will hurt Google is the privacy concerns. Calendar came out early this week, but more information people put online, more people will be concerned about their privacy. And eventually, governments of the world will have to get involved and create laws regulating the internet or at least amount of information that can be collected. Google Earth is an amazing application, however, it shows secret or sensitive locations. In fact, recently an Indian army General raised concerns over Google Earth showing sensitive locations and has urged countries of the world to come together and find solution to this problem. Google does come out with great applications/services once in while, but it has put all its eggs in one basket (a big mistake). And it is trying to diversify, but it has long way to go. I think Free WiFi in cities is a great idea, but again, it is putting advertising on it. Putting these advertisements all over the place and in all products/service will bring click fraud back in focus and cause dissatisfaction among advertisers due to high CPC and low conversions.
Google is trying to strike before Microsoft does, because it realizes what Microsoft can do. It is targetting MSFT's bread and butter, Office and OS. Targetting Office by recently acquiring Writey which is online word processor that can be shared online. Also by coming out with Calendar to replace Outlook. G Tried to replace MSN messenger with GTalk, which didn't quite work out that well, attacked Hotmail by coming out with GMail. And finally i have seen a small trailer of Google OS on YouTube.com.
What is Microsoft doing? It has come out with AdCenter which is still in Beta but from what i have heard, it has better conversion rate than any other products out there. Because AdCenter is innovative in its own way. However, i would like to see the results when it goes live 100%. Microsoft might not be the first one to the market but when it comes from behind, it comes strong.
Phewwww, this is a long post. So that is my take on Google/MSFT. So what about Yahoo and Ask? That is a great question, to which i have no opinion. Yahoo tried to attack AdSense by coming out with its own Publisher Network, didn't quite work that well, because it didn't have any "ahhed" features. Ask's TV advertisments are great and right to the point. In fact, its market share has increased since that advertisement campaign.
Alright i am done.
Tejas